that's nice.

Designing an informational/content-centered website (such as a portfolio or a blog) is much easier than designing a website where we have to deal with registered users. The target of websites that enable user accounts (such as Amazon.com or Gmail, for example) is to not only highlight their featured items and services, but to also convert visitors to signed-up users.

Sites with user registration want to grab every visitor who goes their website. They list their website in every popular search engine, use advertising in other websites, work with bloggers to help promote their products, enlist the help of usability experts and go through great lengths to get noticed.

via: Dibakar Jana (Six Revisions)